Can there be too much choice?

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Within the next few months there will be another few hundred thousands websites added to the Internet. Some of them will be offering salvation, others to take your money off you but what they all have in common is that each one offers another 'choice'.

Whether you read blogs, view videos or download music, there is so much choice available that it becomes difficult to choose which is best for your particular need. Let's take just one example, the car insurance industry. There are thousands of websites offering to get your premium down and reduce the cost of motoring, in fact, there are so many that a whole new industry sprung up that will allow you to compare all these sites to find the best fit for you.

But there are now quite a few comparison sites and so even though the choice has been reduced, it's starting to grow again. How long will it be before there are comparison sites for comparison sites? There might already be one, I haven't checked.

And so, here we go with another ten sites to add to the mix that will offer you the best in office supplies - as if there weren't already enough of those about. So why would you choose us rather than one of the other websites?

Well, as far as I know there are no 'office supplies' comparison site (again, I'm being lazy - I'll pop that in Google later and check), but whatever, that misses the point. All these comparison sites and the myriad shopping list sites can do is to base their 'best' on price and price only.

Yes, some of them have reviews, but can you really trust the review of a person on a site that can't be verified? No, you can't. It could be someone with a vendetta. I mean, one of the most respected sites on the Internet is Amazon, but let's have a look at some of the reviews for "Littlejohn's Britain": http:

http://www.amazon.co.uk/product-reviews/0091795680

Now, this is a bad book by any standard. Truly, it's awful, really quite embarrassing yet it gets mostly five stars and some fantastic - spoof - reviews.

If it can happen here, it can happen anywhere and so we're left with only price. The only thing a comparison website can possibly compare is price with any accuracy - and price isn't near enough.

The Supermarket Online range of websites isn't just a listing of cheap products. We can't be compared to by simply adding up a bunch of numbers, we're much more than that. We're a group of over 80 dedicated distributers with one thing on our minds - great customer service.

You can order something off us and it will be delivered by a real person from a real office company and not a faceless delivery company. When your goods are delivered you can talk to us about office stuff, about business, about what matters to you. The weather if you like.

We are there to help, there to advise and there to provide you with the best service you've ever had off an office supplies company - we're not just about price, we're about customer service.


Posted at: Wednesday, 30 September 2009

Tags: Office supplies

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